Cartoon Network is a leading global entertainment brand with a portfolio of hit franchises including The Powerpuff Girls, Ben 10 and Adventure Time. Coyne helped to elevate awareness for CN and its key brands by providing support for a range of initiatives, from new licensing partnerships to thought leadership to trade show support.

Coyne was tasked with igniting U.S. excitement and building buzz for The Powerpuff Girls x Jeremy Scott fashion line after the collection’s first debut in the Moschino fashion show during Milan Fashion Week. By strategically utilizing key assets including runway photography and interviews with key players within the collaboration, the team was able to showcase the fashion collection as on-trend and fashion forward gaining visibility for The Powerpuff Girls and Cartoon Network with an unexpected media audience.
Coyne PR created awareness and generated excitement for Cartoon Network’s diverse brand portfolio, leading into and throughout Licensing Expo. Coyne executed a series of tactics in support of the trade show that included drafting press materials, securing editorial coverage in key trades, booking media appointments in the booth and hosting media on-site.