Coyne was tasked with changing the outdated perception of Pilates for a project with Club Pilates – the fastest-growing Pilates franchise with over 430 locations nationwide. Club Pilates reinvigorated the decades-old Pilates routine by fusing the core-strengthening benefits of Joseph Pilates’ original Reformer-based method with group classes that incorporate of-the-moment fitness trends like barre, HIIT and TRX.
