Founded in 1989, Murad is a pioneering clinical skincare brand dedicated to encouraging people to live happier, healthier and more fulfilling lives. Backed by 19 unique patents and a 30-year legacy of research and clinical testing, Murad’s Connected Beauty philosophy is founded on the belief that healthy, beautiful skin is a reflection of how you live your life, championed by the brand’s renowned founder, Dr. Howard Murad.
The brand’s whole-person approach to beauty, health and well-being focuses on Dr. Murad’s four pillars of wellness – eat your water, be kind to your mind, awaken your body and nourish your skin. These pillars inspire the consumer to take care of their skin not only with efficacious products, but also proper nutrition, physical activity and stress management. Coyne was tasked with not only providing public relations strategy for the trusted brand’s robust range of innovative product offerings, but also a thought leadership platform for its founder’s powerful approach to wellness.