Precision Medicine Group (PMG) is among the leaders in the rapidly growing sector of commercialization consulting services for pharmaceutical and life sciences companies. PMG tapped Coyne PR to increase visibility and build thought leadership for its service portfolio, including: advanced lab sciences to translational informatics and regulatory affairs; payer insights; clinical trial management; and marketing communications. We built a thought leadership strategy to drive high value media coverage in vertical categories aligned with decision makers and influencers in the pharmaceutical manufacturing and marketing space.