The Valerie Fund provides comprehensive health care and support for over 5,000 children and families each year living with cancers and blood disorders. The Fund, like most non-profits, relies heavily on the generosity of donors for its financial stability, with its key fundraising event being the annual Thanksgiving Ball Gala. With a need to maintain its funding, despite a down economy, the Valerie Fund asked Coyne PR to produce an emotionally compelling video for their ball that would touch the hearts – and the wallets – of the attendees.
Coyne PR conceived the video production around a “thankful” theme, seen through the eyes of the Valerie Fund’s young patients. The premise was to document that, despite the fact that these kids – some as young as three years old – are going through painful and debilitating treatments, they are thankful for so much in their lives, including the Valerie Fund.