Courvoisier Cognac turned to Coyne to help reinvigorate and reposition the brand. The team has used strategic events, sponsorships and media outreach have begun to bring Courvoisier top-of-mind with the brand’s target consumer.

With growing interest in the cognac category, and Hennessey maintaining its position as category leader, Courvoisier® Cognac turned to Coyne PR to reposition the brand among multicultural consumers in an authentic way and give them a reason to move beyond Hennessey during a key gifting time for the brand – Father’s Day.
Courvoisier® Cognac challenged Coyne PR to raise media awareness surrounding the launch of its new “Honor Your Code” campaign, while also introducing the brand’s new celebrity ambassador, rapper, actor, model and fashion icon A$AP Rocky.
Courvoisier® Cognac tasked Coyne to leverage Master Blender Patrice Pinet’s trip from the company’s French distillery to the United States as a way to educate media, distributers and restaurant owners on the luxury taste credentials of the brands upper-tier offerings, Courvoisier X.O. and L’Essence de Courvoisier.
  • Telemundo
  • Hard Rock International
  • National Canine Research Council
  • Allergan
  • Pillsbury
  • Longines
  • Cheerios
  • Advil
  • Salix
  • Pfizer Legal Alliance
  • Babies"R"Us
  • Penn Medicine
  • Candy Land
  • Pennzoil
  • Arby's Foundation
  • Humana
  • BASF
  • United States Golf Association
  • Quest Diagnostics
  • USTA
  • Burger King
  • NUK
  • Stryker
  • PEEPS
  • The University of Virginia Darden School of Business
  • Quaker State
  • GE Water
  • Seventh Generation
  • Red Robin Gourmet Burgers & Brews
  • Bayer Animal Health
  • WebMD
  • Zoetis
  • Owens Corning
  • VTech
  • Mohegan Sun
  • Meow Mix
  • Newman's Own Foundation
  • Eggland's Best
  • Reef
  • Bosch
  • Perdue
  • Novartis
  • The Container Store
  • IRONMAN
  • ESPN
  • Mary Kay
  • Entenmann's
  • Accuweather
  • Heathrow International Airport
  • Goodyear Tire & Rubber Company
  • Cardinal Health
  • USA TODAY Sports Media Group
  • BD
  • BMW
  • ChapStick
  • Cayman Islands
  • Hong Kong Tourism Board
  • Harlem Globetrotters
  • Del Monte
  • Mini Oreo
  • Lane Bryant
  • Murad
  • Disney Parks & Resorts
  • Pup-Peroni
  • UPS
  • USA Swimming Foundation
  • Preparation H
  • Tough Mudder
  • South African Tourism
  • Milk-Bone
  • Cartoon Network
  • Chiquita
  • CeraVe
  • NFL Players Association
  • AOL Engadget
  • Shell Rotella
  • BabyCenter
  • Banfield Pet Hospital
  • Casio
  • Fiat Chrysler Automobiles
  • Timberland
  • Lifetime Digital
  • Pacira
  • Crayola
  • MLB Players Association
  • Chunky
  • Yahoo Sports
  • VF Corporation
  • Mike & Ike
  • Outrigger Resorts
  • Daytona International Speedway
  • Courvoisier
  • Harley-Davidson
  • National Confectioners Association
  • IMAX
  • Playmobil
  • Red Bull Arena
  • Graco