The world’s most famous team, the Harlem Globetrotters, teams up with Coyne to help increase brand awareness and position the team as a leader in “Family Friendly Entertainment.” To reestablish their identity as one of America’s most enduring family entertainment shows, we have emphasized the Globetrotters’ stature as a pop culture icon. We did this by, among (many) other things, launching their first-ever online video games; playing hoops on the roof of Philadelphia’s legendary Spectrum just before its implosion; recruiting Pope Francis as an Honorary Globetrotter; dropping in on the Basketball Hall of Fame – literally – with mascot “Globie” parachuting down to an event, and even launching the very first basketball into space. In short, Coyne has taken the Harlem Globetrotters EVERYWHERE.

The Harlem Globetrotters bid farewell to Philadelphia’s legendary Spectrum just before its implosion by playing a game of hoops on its rooftop.
As the team prepared for it’s landmark 90th anniversary tour, the team named Pope Francis the ninth-ever Honorary Harlem Globetrotter. The prestigious Honorary Harlem Globetrotter accolade recognizes an individual of extraordinary character and achievement who has made an everlasting mark on the world. Coverage for the Globetrotters was a slam-dunk for Coyne, securing more 300 million media in less than 72 hours including more than $6.3 million dollars in publicity value.
To help the Globetrotters reestablish their identity as one of America’s most enduring family entertainment shows, Coyne PR helped bring the team back to their spiritual home in Harlem to play a special morning performance in October at the Harlem Armory for close to 3,000 local grammar school students.
The Harlem Globetrotters looked to Coyne PR to help them announce the team’s first-ever Puerto Rican-born basketball player in its 83-year-old history—Orlando “El Gato” Melendez. The Globetrotters also challenged Coyne PR to garner media coverage in the New York City market in an effort to draw a larger Hispanic audience to the Madison Square Garden tour stop.
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