The Pfizer Legal Alliance represents a global partnership between Pfizer and 19 law firms aimed to transform the way legal services are delivered and valued. The PLA challenged Coyne PR with communicating the value of a sustainable model that operated efficiently and improved productivity while developing innovative approaches to the practice of law.

Coyne created a communications strategy built on the idea of fostering trust and collaboration within the Alliance and from which the team could showcase the advantages of PLA to internal stakeholders. Through the program the agency helped improve operational infrastructure by enhancing the quality and frequency of Alliance communications, inspired Alliance cohesiveness through relevant engagement opportunities that delivered value and ignited visibility for the Alliance, supporting the message of partnership and value advantage.

  • Tough Mudder
  • ESPN
  • United States Golf Association
  • Cayman Islands
  • Quest Diagnostics
  • Burger King
  • Crayola
  • Arby's Foundation
  • Babies"R"Us
  • Timberland
  • Hard Rock International
  • Chiquita
  • Pennzoil
  • Del Monte
  • Penn Medicine
  • National Confectioners Association
  • Zoetis
  • The University of Virginia Darden School of Business
  • Banfield Pet Hospital
  • Casio
  • ChapStick
  • GE Water
  • Telemundo
  • Shell Rotella
  • UPS
  • PEEPS
  • Novartis
  • USA Swimming Foundation
  • Entenmann's
  • Pfizer Legal Alliance
  • BabyCenter
  • Candy Land
  • Yahoo Sports
  • Meow Mix
  • Stryker
  • Pacira
  • Heathrow International Airport
  • Daytona International Speedway
  • BD
  • Mohegan Sun
  • NUK
  • Mini Oreo
  • Bayer Animal Health
  • The Container Store
  • Harley-Davidson
  • VF Corporation
  • Hong Kong Tourism Board
  • Owens Corning
  • Murad
  • Salix
  • Lane Bryant
  • Seventh Generation
  • Pillsbury
  • Perdue
  • NFL Players Association
  • Outrigger Resorts
  • Harlem Globetrotters
  • Bosch
  • WebMD
  • Quaker State
  • Cartoon Network
  • BASF
  • Goodyear Tire & Rubber Company
  • Eggland's Best
  • AOL Engadget
  • BMW
  • VTech
  • South African Tourism
  • National Canine Research Council
  • Graco
  • Pup-Peroni
  • Longines
  • Red Robin Gourmet Burgers & Brews
  • Disney Parks & Resorts
  • Humana
  • USTA
  • Lifetime Digital
  • Fiat Chrysler Automobiles
  • Red Bull Arena
  • Preparation H
  • Newman's Own Foundation
  • Cardinal Health
  • Mike & Ike
  • IMAX
  • Allergan
  • CeraVe
  • Cheerios
  • Courvoisier
  • Reef
  • MLB Players Association
  • Milk-Bone
  • USA TODAY Sports Media Group
  • Advil
  • Chunky
  • Mary Kay
  • IRONMAN
  • Accuweather
  • Playmobil