The Pfizer Legal Alliance represents a global partnership between Pfizer and 19 law firms aimed to transform the way legal services are delivered and valued. The PLA challenged Coyne PR with communicating the value of a sustainable model that operated efficiently and improved productivity while developing innovative approaches to the practice of law.

Coyne created a communications strategy built on the idea of fostering trust and collaboration within the Alliance and from which the team could showcase the advantages of PLA to internal stakeholders. Through the program the agency helped improve operational infrastructure by enhancing the quality and frequency of Alliance communications, inspired Alliance cohesiveness through relevant engagement opportunities that delivered value and ignited visibility for the Alliance, supporting the message of partnership and value advantage.

  • GE Water
  • Owens Corning
  • Chunky
  • Hong Kong Tourism Board
  • Meow Mix
  • Pillsbury
  • Zoetis
  • Graco
  • Banfield Pet Hospital
  • Telemundo
  • USTA
  • BMW
  • Pennzoil
  • Yahoo Sports
  • Red Robin Gourmet Burgers & Brews
  • National Confectioners Association
  • Quaker State
  • Outrigger Resorts
  • Preparation H
  • Milk-Bone
  • Cayman Islands
  • BASF
  • Pup-Peroni
  • Chiquita
  • Bosch
  • USA Swimming Foundation
  • Entenmann's
  • Pfizer Legal Alliance
  • Del Monte
  • Bayer Animal Health
  • ESPN
  • IRONMAN
  • Tough Mudder
  • Goodyear Tire & Rubber Company
  • Novartis
  • Mary Kay
  • Harlem Globetrotters
  • Lane Bryant
  • Mike & Ike
  • Reef
  • Casio
  • Eggland's Best
  • Crayola
  • Accuweather
  • Candy Land
  • Advil
  • Newman's Own Foundation
  • The Container Store
  • UPS
  • Fiat Chrysler Automobiles
  • NFL Players Association
  • Cartoon Network
  • Shell Rotella
  • Allergan
  • Timberland
  • United States Golf Association
  • Mohegan Sun
  • Courvoisier
  • CeraVe
  • ChapStick
  • Hard Rock International
  • VTech
  • AOL Engadget
  • Disney Parks & Resorts
  • Perdue
  • Penn Medicine
  • Burger King
  • Lifetime Digital
  • MLB Players Association
  • BD
  • Cardinal Health
  • PEEPS
  • NUK
  • Babies"R"Us
  • Mini Oreo
  • Playmobil
  • Heathrow International Airport
  • Daytona International Speedway
  • USA TODAY Sports Media Group
  • Harley-Davidson
  • Longines
  • VF Corporation
  • Salix
  • South African Tourism
  • IMAX
  • Murad
  • WebMD
  • The University of Virginia Darden School of Business
  • Cheerios
  • Red Bull Arena
  • Seventh Generation
  • Arby's Foundation
  • National Canine Research Council
  • Quest Diagnostics
  • Stryker
  • BabyCenter
  • Pacira
  • Humana