The Pfizer Legal Alliance represents a global partnership between Pfizer and 19 law firms aimed to transform the way legal services are delivered and valued. The PLA challenged Coyne PR with communicating the value of a sustainable model that operated efficiently and improved productivity while developing innovative approaches to the practice of law.

Coyne created a communications strategy built on the idea of fostering trust and collaboration within the Alliance and from which the team could showcase the advantages of PLA to internal stakeholders. Through the program the agency helped improve operational infrastructure by enhancing the quality and frequency of Alliance communications, inspired Alliance cohesiveness through relevant engagement opportunities that delivered value and ignited visibility for the Alliance, supporting the message of partnership and value advantage.

  • Meow Mix
  • ChapStick
  • Preparation H
  • WebMD
  • Cartoon Network
  • Goodyear Tire & Rubber Company
  • Tough Mudder
  • Penn Medicine
  • BD
  • Cheerios
  • Playmobil
  • Pillsbury
  • Advil
  • Shell Rotella
  • Banfield Pet Hospital
  • Hard Rock International
  • USA Swimming Foundation
  • Casio
  • Milk-Bone
  • Novartis
  • ESPN
  • Daytona International Speedway
  • Cayman Islands
  • Reef
  • IMAX
  • IRONMAN
  • Bayer Animal Health
  • Accuweather
  • Chunky
  • Quest Diagnostics
  • Allergan
  • Pennzoil
  • Candy Land
  • Del Monte
  • Fiat Chrysler Automobiles
  • MLB Players Association
  • Disney Parks & Resorts
  • Stryker
  • Seventh Generation
  • GE Water
  • Mike & Ike
  • The University of Virginia Darden School of Business
  • United States Golf Association
  • Owens Corning
  • Cardinal Health
  • Telemundo
  • Murad
  • Harlem Globetrotters
  • Perdue
  • Outrigger Resorts
  • Hong Kong Tourism Board
  • Mini Oreo
  • Chiquita
  • Courvoisier
  • Crayola
  • BASF
  • Mohegan Sun
  • Pup-Peroni
  • Quaker State
  • AOL Engadget
  • PEEPS
  • Burger King
  • BMW
  • NFL Players Association
  • Pacira
  • The Container Store
  • Humana
  • Pfizer Legal Alliance
  • Graco
  • Heathrow International Airport
  • VF Corporation
  • Babies"R"Us
  • Newman's Own Foundation
  • Yahoo Sports
  • National Canine Research Council
  • UPS
  • Zoetis
  • Entenmann's
  • Lifetime Digital
  • NUK
  • National Confectioners Association
  • Bosch
  • Red Bull Arena
  • Longines
  • CeraVe
  • Mary Kay
  • Salix
  • Eggland's Best
  • South African Tourism
  • Arby's Foundation
  • Timberland
  • USTA
  • BabyCenter
  • USA TODAY Sports Media Group
  • Lane Bryant
  • VTech
  • Harley-Davidson
  • Red Robin Gourmet Burgers & Brews