The Pfizer Legal Alliance represents a global partnership between Pfizer and 19 law firms aimed to transform the way legal services are delivered and valued. The PLA challenged Coyne PR with communicating the value of a sustainable model that operated efficiently and improved productivity while developing innovative approaches to the practice of law.

Coyne created a communications strategy built on the idea of fostering trust and collaboration within the Alliance and from which the team could showcase the advantages of PLA to internal stakeholders. Through the program the agency helped improve operational infrastructure by enhancing the quality and frequency of Alliance communications, inspired Alliance cohesiveness through relevant engagement opportunities that delivered value and ignited visibility for the Alliance, supporting the message of partnership and value advantage.

  • Courvoisier
  • BD
  • Pillsbury
  • Salix
  • Crayola
  • Banfield Pet Hospital
  • Entenmann's
  • Harley-Davidson
  • Reef
  • Tough Mudder
  • Del Monte
  • ChapStick
  • Cartoon Network
  • Eggland's Best
  • Newman's Own Foundation
  • Perdue
  • Babies"R"Us
  • Pacira
  • WebMD
  • Burger King
  • Red Bull Arena
  • Playmobil
  • BMW
  • Telemundo
  • USA TODAY Sports Media Group
  • USTA
  • BASF
  • VTech
  • GE Water
  • Penn Medicine
  • Zoetis
  • Stryker
  • Allergan
  • MLB Players Association
  • CeraVe
  • Preparation H
  • Milk-Bone
  • Quaker State
  • Mary Kay
  • Cardinal Health
  • Chunky
  • Hong Kong Tourism Board
  • Hard Rock International
  • Pennzoil
  • Cayman Islands
  • IMAX
  • VF Corporation
  • Mike & Ike
  • Longines
  • Quest Diagnostics
  • Meow Mix
  • Fiat Chrysler Automobiles
  • Humana
  • NFL Players Association
  • Daytona International Speedway
  • Yahoo Sports
  • Graco
  • USA Swimming Foundation
  • Advil
  • NUK
  • National Canine Research Council
  • Candy Land
  • Red Robin Gourmet Burgers & Brews
  • BabyCenter
  • National Confectioners Association
  • Bayer Animal Health
  • Lane Bryant
  • Outrigger Resorts
  • Novartis
  • Pfizer Legal Alliance
  • Arby's Foundation
  • IRONMAN
  • Chiquita
  • The University of Virginia Darden School of Business
  • Cheerios
  • Pup-Peroni
  • Bosch
  • AOL Engadget
  • Owens Corning
  • Murad
  • Lifetime Digital
  • Heathrow International Airport
  • Mohegan Sun
  • Seventh Generation
  • UPS
  • Disney Parks & Resorts
  • Harlem Globetrotters
  • ESPN
  • Accuweather
  • Timberland
  • South African Tourism
  • Shell Rotella
  • Casio
  • United States Golf Association
  • Mini Oreo
  • PEEPS
  • Goodyear Tire & Rubber Company
  • The Container Store