The Pfizer Legal Alliance represents a global partnership between Pfizer and 19 law firms aimed to transform the way legal services are delivered and valued. The PLA challenged Coyne PR with communicating the value of a sustainable model that operated efficiently and improved productivity while developing innovative approaches to the practice of law.

Coyne created a communications strategy built on the idea of fostering trust and collaboration within the Alliance and from which the team could showcase the advantages of PLA to internal stakeholders. Through the program the agency helped improve operational infrastructure by enhancing the quality and frequency of Alliance communications, inspired Alliance cohesiveness through relevant engagement opportunities that delivered value and ignited visibility for the Alliance, supporting the message of partnership and value advantage.

  • Quaker State
  • Disney Parks & Resorts
  • AOL Engadget
  • Shell Rotella
  • Salix
  • Reef
  • ESPN
  • Playmobil
  • Tough Mudder
  • BASF
  • Graco
  • Del Monte
  • Harley-Davidson
  • Longines
  • Mohegan Sun
  • UPS
  • Fiat Chrysler Automobiles
  • Pfizer Legal Alliance
  • GE Water
  • Novartis
  • Daytona International Speedway
  • National Confectioners Association
  • Heathrow International Airport
  • Hard Rock International
  • USA TODAY Sports Media Group
  • Red Bull Arena
  • Stryker
  • Cheerios
  • Advil
  • Milk-Bone
  • Owens Corning
  • Telemundo
  • PEEPS
  • IRONMAN
  • Hong Kong Tourism Board
  • Pillsbury
  • United States Golf Association
  • Courvoisier
  • Zoetis
  • NUK
  • ChapStick
  • MLB Players Association
  • Pup-Peroni
  • National Canine Research Council
  • The University of Virginia Darden School of Business
  • NFL Players Association
  • Pacira
  • Banfield Pet Hospital
  • Babies"R"Us
  • BMW
  • Quest Diagnostics
  • Allergan
  • Red Robin Gourmet Burgers & Brews
  • Goodyear Tire & Rubber Company
  • Arby's Foundation
  • USA Swimming Foundation
  • IMAX
  • Perdue
  • Seventh Generation
  • South African Tourism
  • Chunky
  • Outrigger Resorts
  • Casio
  • Cardinal Health
  • Yahoo Sports
  • Entenmann's
  • Harlem Globetrotters
  • Preparation H
  • Cartoon Network
  • Penn Medicine
  • BabyCenter
  • Meow Mix
  • CeraVe
  • USTA
  • Lane Bryant
  • Humana
  • Mary Kay
  • VTech
  • BD
  • Burger King
  • Mini Oreo
  • Chiquita
  • Cayman Islands
  • Eggland's Best
  • Murad
  • Mike & Ike
  • Newman's Own Foundation
  • Bayer Animal Health
  • Timberland
  • VF Corporation
  • Pennzoil
  • Lifetime Digital
  • Bosch
  • Accuweather
  • WebMD
  • Candy Land
  • The Container Store
  • Crayola