When Tara Smith, an award-winning U.K. celebrity hairstylist, was prepping for the launch of her namesake haircare line in the US, the brand turned to Coyne to lead the stateside introduction. With a reputation for delivering beautiful tresses for her clients on movie sets, Tara saw a gap in the marketplace – couldn’t a hair product not only work, but be healthy for your hair too?  The Coyne team made media and consumers take notice of the “look good, feel good” line through an immersive launch campaign that included an exclusive beauty trade story, a media meet & greet styling session event, a comprehensive vlogger activation that showed the products in action and a role as hair sponsor for an avant garde show during NYFW.

  • NFL Players Association
  • Reef
  • BabyCenter
  • Milk-Bone
  • Outrigger Resorts
  • Courvoisier
  • MLB Players Association
  • Advil
  • Cardinal Health
  • WebMD
  • Timberland
  • Bosch
  • Disney Parks & Resorts
  • Meow Mix
  • United States Golf Association
  • USA TODAY Sports Media Group
  • Bayer Animal Health
  • IRONMAN
  • Novartis
  • Candy Land
  • Heathrow International Airport
  • Entenmann's
  • The Container Store
  • Mohegan Sun
  • Arby's Foundation
  • AOL Engadget
  • Murad
  • Chiquita
  • IMAX
  • Burger King
  • South African Tourism
  • Cayman Islands
  • Harlem Globetrotters
  • Accuweather
  • Pillsbury
  • Yahoo Sports
  • Shell Rotella
  • Telemundo
  • Preparation H
  • Fiat Chrysler Automobiles
  • Goodyear Tire & Rubber Company
  • VTech
  • Banfield Pet Hospital
  • Pfizer Legal Alliance
  • Cartoon Network
  • Owens Corning
  • Red Robin Gourmet Burgers & Brews
  • Crayola
  • Mike & Ike
  • National Canine Research Council
  • Pennzoil
  • BMW
  • USTA
  • GE Water
  • BD
  • Cheerios
  • Quest Diagnostics
  • Pup-Peroni
  • Zoetis
  • Penn Medicine
  • BASF
  • Babies"R"Us
  • Casio
  • VF Corporation
  • NUK
  • National Confectioners Association
  • Mary Kay
  • Hard Rock International
  • Newman's Own Foundation
  • Harley-Davidson
  • Playmobil
  • Longines
  • Pacira
  • Allergan
  • Del Monte
  • Daytona International Speedway
  • PEEPS
  • Salix
  • CeraVe
  • Red Bull Arena
  • Perdue
  • Lifetime Digital
  • Stryker
  • Graco
  • Hong Kong Tourism Board
  • Seventh Generation
  • Mini Oreo
  • Chunky
  • Humana
  • ESPN
  • USA Swimming Foundation
  • ChapStick
  • Eggland's Best
  • The University of Virginia Darden School of Business
  • Lane Bryant
  • Quaker State
  • Tough Mudder
  • UPS