When Tara Smith, an award-winning U.K. celebrity hairstylist, was prepping for the launch of her namesake haircare line in the US, the brand turned to Coyne to lead the stateside introduction. With a reputation for delivering beautiful tresses for her clients on movie sets, Tara saw a gap in the marketplace – couldn’t a hair product not only work, but be healthy for your hair too?  The Coyne team made media and consumers take notice of the “look good, feel good” line through an immersive launch campaign that included an exclusive beauty trade story, a media meet & greet styling session event, a comprehensive vlogger activation that showed the products in action and a role as hair sponsor for an avant garde show during NYFW.

  • Eggland's Best
  • BASF
  • USA TODAY Sports Media Group
  • National Confectioners Association
  • BMW
  • BD
  • Bayer Animal Health
  • PEEPS
  • Owens Corning
  • Shell Rotella
  • Pacira
  • CeraVe
  • Pillsbury
  • Advil
  • Accuweather
  • NUK
  • Pfizer Legal Alliance
  • UPS
  • Harley-Davidson
  • Babies"R"Us
  • Outrigger Resorts
  • Lane Bryant
  • Penn Medicine
  • Mohegan Sun
  • Cartoon Network
  • Preparation H
  • Disney Parks & Resorts
  • Yahoo Sports
  • BabyCenter
  • Pennzoil
  • South African Tourism
  • Quest Diagnostics
  • Cayman Islands
  • Fiat Chrysler Automobiles
  • Playmobil
  • Goodyear Tire & Rubber Company
  • VTech
  • National Canine Research Council
  • USTA
  • Crayola
  • The University of Virginia Darden School of Business
  • Graco
  • Entenmann's
  • Chunky
  • Newman's Own Foundation
  • Reef
  • Seventh Generation
  • WebMD
  • ChapStick
  • United States Golf Association
  • Humana
  • Cheerios
  • VF Corporation
  • AOL Engadget
  • Novartis
  • Salix
  • IRONMAN
  • Courvoisier
  • Mary Kay
  • Red Robin Gourmet Burgers & Brews
  • Telemundo
  • Hong Kong Tourism Board
  • Lifetime Digital
  • Del Monte
  • Milk-Bone
  • Heathrow International Airport
  • Meow Mix
  • Banfield Pet Hospital
  • Timberland
  • Red Bull Arena
  • Mini Oreo
  • Daytona International Speedway
  • MLB Players Association
  • Burger King
  • ESPN
  • The Container Store
  • Murad
  • Tough Mudder
  • Chiquita
  • Quaker State
  • Pup-Peroni
  • Candy Land
  • NFL Players Association
  • IMAX
  • Casio
  • Cardinal Health
  • Perdue
  • Zoetis
  • GE Water
  • Hard Rock International
  • Arby's Foundation
  • Longines
  • USA Swimming Foundation
  • Mike & Ike
  • Harlem Globetrotters
  • Bosch
  • Stryker
  • Allergan