When Tara Smith, an award-winning U.K. celebrity hairstylist, was prepping for the launch of her namesake haircare line in the US, the brand turned to Coyne to lead the stateside introduction. With a reputation for delivering beautiful tresses for her clients on movie sets, Tara saw a gap in the marketplace – couldn’t a hair product not only work, but be healthy for your hair too?  The Coyne team made media and consumers take notice of the “look good, feel good” line through an immersive launch campaign that included an exclusive beauty trade story, a media meet & greet styling session event, a comprehensive vlogger activation that showed the products in action and a role as hair sponsor for an avant garde show during NYFW.